Case Study: Outline to Strategy

[mk_page_section bg_image=”” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” min_height=”349″ full_width=”true” sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider size=”70″][mk_custom_box corner_radius=”5″ padding_vertical=”18″ min_height=”40″ bg_color=”#ffffff”][mk_fancy_title color=”#001dae” size=”50″ force_font_size=”true” line_height=”110″ font_weight=”500″ margin_top=”20″ font_family=”Yellowtail” font_type=”google” align=”center”]Case Study: Outline Mastery[/mk_fancy_title][/mk_custom_box][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][vc_row][vc_column][mk_padding_divider][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Case Study: Outline Mastery” color=”turquoise”][vc_column_text disable_pattern=”false” css=”.vc_custom_1516174678431{margin-bottom: 0px !important;}”]Tammy is a mother, by day a beautician and by night an online entrepreneur.

She wants to ditch her 9-5 and move full time into the online business world. She wants to spend time with her daughter as she grows up.

Tammy wants to write a book about her journey with anxiety and depression.[/vc_column_text][vc_text_separator title=”The Client” color=”turquoise”][vc_column_text disable_pattern=”false” css=”.vc_custom_1516174497965{margin-bottom: 0px !important;}”]Tammy is not sure how to set up her book outline, how to make the most of her available time (she wonders if she has any) and where this book will fit into her online business. [/vc_column_text][vc_text_separator title=”The challenge” color=”turquoise”][vc_column_text disable_pattern=”false” css=”.vc_custom_1516174632824{margin-bottom: 0px !important;}”]These problems are holding her back and keeping her idea inside rather than out in the world.

Tammy wants to feel secure, confident and have a solid path to make her book successful.

Tammy connected with me through Facebook and took me up on a free strategy call. On the call, she realised she had to solve her problem and move forward.

She knew I was the person to help her with this![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”9676″ img_size=”full” alignment=”center” title=”Pin this Post!”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”The Solution” color=”turquoise”][vc_column_text disable_pattern=”false” css=”.vc_custom_1548692751029{margin-bottom: 0px !important;}”]My solution was to offer her Outline to Strategy [This program is now called Outline Mastery]. A premier program designed to guide the client in setting up their book from idea to ready to write. As well as thinking about the book’s place in business and life.

It included workbooks, 1:1 weekly calls, check-ins, feedback and Q and A sessions. The program ran over 3 weeks.

*Based on feedback from Tammy and other clients, I have extended the program to 3 months and added more information on time management, setting up your book and self-care and mindset. [/vc_column_text][vc_text_separator title=”The Results” color=”turquoise”][vc_column_text disable_pattern=”false” css=”.vc_custom_1516175781330{margin-bottom: 0px !important;}”]My program gave Tammy a tangible plan for writing her book. She saw immediate results – particularly in her confidence and passion for the book.

Tammy’s confidence was such that she created a pathway for her book to become an integral part of her business!

I was incredibly proud of her and her progress!

I have a clearer understanding of how to write my book, and how to incorporate that into my online program. I understand more how to lay out my book and how to promote it and that my book can lead on to other things.

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