Case Study: Outline to Strategy

Case Study: Outline to Strategy

Tammy is a mother, by day a beautician and by night an online entrepreneur.

She wants to ditch her 9-5 and move full time into the online business world. She wants to spend time with her daughter as she grows up.

Tammy wants to write a book about her journey with anxiety and depression.

The Client

Tammy is not sure how to set up her book outline, how to make the most of her available time (she wonders if she has any) and where this book will fit into her online business.

The challenge

These problems are holding her back and keeping her idea inside rather than out in the world.

Tammy wants to feel secure, confident and have a solid path to make her book successful.

Tammy connected with me through Facebook and took me up on a free strategy call. On the call, she realised she had to solve her problem and move forward.

She knew I was the person to help her with this!

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Outline to Strategy is a writing program to help you go from idea to ready to write. see how this program changed a client's life. @mandyhalgreen

The Solution

My solution was to offer her Outline to Strategy. A premier program designed to guide the client in setting up their book from idea to ready to write. As well as thinking about the book’s place in business and life.

It included workbooks, 1:1 weekly calls, check-ins, feedback and Q and A sessions. The program ran over 3 weeks.

*Based on feedback from Tammy and other clients, I have extended the program to 6 weeks and added more information on time management, setting up your book and self-care and mindset. 

The Results

My program gave Tammy a tangible plan for writing her book. She saw immediate results – particularly in her confidence and passion for the book.

Tammy’s confidence was such that she created a pathway for her book to become an integral part of her business!

I was incredibly proud of her and her progress!

I have a clearer understanding of how to write my book, and how to incorporate that into my online program. I understand more how to lay out my book and how to promote it and that my book can lead on to other things.

Get Outline to Strategy here!

Showing 2 comments
  • Samantha Mabe
    Reply

    I love how you’ve outline the problem your client was struggling with, your approach, and the results!

    • Mandy Halgreen
      Mandy Halgreen
      Reply

      Hi Samantha! Thank you so much 🙂

      My clients are the reason I am here!

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