#holidayhopestories – Crystal’s Story


Hi! I’m Crystal and I help online business owners clarify, streamline and strategize their technology so they can have a greater impact and income. When I’m not behind my laptop, I am a mama to a sweet toddler and pretending to be a normal English housewife. I am from Pittsburgh but met my English husband when we taught in Kenya.

How did you get started?

I’ve been in business just under a year and got started at the end of 2017 when I realized I didn’t want to go back to work as a teacher. They start school at age four here and I didn’t want to miss out.

What did you have to overcome to take the steps towards doing what you love?

The journey to this point in my story hasn’t always been easy. I’ve had to overcome my own dyslexia, tech overwhelm and perfectionism to get to where I am today. Since I was a kid, I’ve struggled with a form of verbal dyslexia that makes it harder for me to communicate. I do well now, but it’s given me a sense that I’m not enough. And, to be successful, I’ve had to work twice as hard as everyone else.

That sense of perfectionism got me through double masters and served well as a teacher, but when I came to my own business, I flopped. There was no ‘how to start a business with dyslexia’ guidebook, so I wasted almost five years of time, consuming content and courses, trying to start. I’d always start but then my brain got lost.  It got so bad that in 2016, my sister said it was the family joke!

But, I pushed on, and things changed for me when I got a coach. My coach helped me to see that actually, I’d been trying to do my business all wrong by copying what everyone else was doing and ignoring my own superpowers. Since 2002, I’d always been the go-to girl to help with a tech issue, loved building sites and learning the latest program.

You see, as a dyslexic, I think differently. I see things creatively. I am the person on the team who can take an idea, draft a project into steps and delegate it off in ten minutes. But, I never thought that could be a business. I thought I had to be a confident speaker, a proficient blogger or have a huge following before I could be successful. Once I embraced who God had made me, overcame my fear of speaking and sharing with the world, incredible things happened.

What or who inspires you each day?

My inspiration is my husband.  You see, he wouldn’t tell you, but he’s struggled with a chronic pain condition since he was a teen. Yes, there’s medicine, but there’s no cure (yet). And, he still gets up every day with a smile on his face and a spring in his step- and goes off to work. I love his joy and his way to see the best in everything.

What is your favourite quote or affirmation?

My favourite quote is from scripture. It is Proverbs 4:23 “Above all else guard your heart, for everything you do flows from it.” And that is so true. Guarding my heart enables me to serve as a wife, mom and techie even better. Otherwise, I’ve got nothing to give.

Do you have a morning [or daily] routine - what is it and how does it serve you?

I have always loved mornings. Each morning, my breastfeeding toddler wakes me up at 4:30 or 5 for a feed. When she’s gone back to sleep, I get up, have my coffee, and listen to my morning affirmations. Just doing one or two of these things helps me to have positive energy for my day.

Share one or two of your best moments from the past year!

From the past year, two clients stick out. One is the moment a struggling mom found her flow. It was such a huge God moment when she had the spark and it turned everything around. The other moment was working with a client in her 80s who wanted a website. I could’ve given her one, and she could’ve afforded it, but in our strategy calls, she didn’t feel it was totally ‘right.’ We coached instead, and she ended up as a volunteer chaplain and is making a huge impact.

What big goal(s) do you have for 2019?

In 2019, I’m working with a team of creatives and techies to help Christian online course designers create effective and transformational courses. This is a group that is small now but will grow and eventually become a Vlog or podcast in the new year. If you know of anyone who could benefit from it, feel free to connect.

Connect with Crystal!

I love seeing God work in people and, as they gain clarity about what they do, help them to choose the right tech for their business instead of copying everyone else. If you suffer from tech overwhelm or want to use tech to grow your business more strategically, I’d be happy to chat. You can find me at crystalkeet.com or at CK Coaching.