How to Set Up your E-book for Success!


I have been following the 2018 Tour De France with enjoyment and occasional moments of shock and surprise. Along the way, I have learnt a big lesson – success starts before the big event.

Often we don’t think of success – we think of the results we want. The results should be part of your success, right?

Right, so let’s apply the lessons from the Tour De France to your E-book!

The Course Profile/Outline

The route for the following year’s Tour is unveiled in October of the previous year. This gives teams around 8 months to prepare and train for the Tour.

The same can be said for your E-book.

Before you get right into it, make sure you have an outline for it. I know that it can seem tedious and even boring but preparation speaks volumes in terms of motivation and success.

I’m not saying you have to wait 8 months but I am saying that the prep work will help you later on.

Teams and riders look over the course and stages and choose the ones that suit them the best to go for wins. You have the same ability when you look at your outline because you can see where your easier stages will be.

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The teams are made up of a leader and domestics – support riders whose job is to help the leader win. They put their aspirations aside for the goal of their leader.

While you write your E-book you also want to be supported by people who want to give you the best chance of success. Who are those people? Do they understand their role in their your E-book’s journey?

Ensure that your support system understands their function and what they give you.

You quit or you win

This year there was one rider who I came to follow daily because he spent the whole race – except the first 100kms – riding with a cracked collarbone! That must have been agony for him. He never gave up nor failed to finish a stage. He came last or as is the saying – he finished the Tour. Other riders couldn’t or fell outside the time cut but he made it to Paris.

Often when you write a book – in this case, and E-book – there are moments when memories and writing become tough. You are pulled in directions you don’t want to go by your emotions. It can be enough to derail you and it’s too hard to get back to your flow and finish the book.

In these moments – even with your support system – it is up to you. Do you continue or do you quit? As a mentor, I can’t force you to finish either. I am here to encourage and support you but I will never force you to do something you are not ready for.


One of the hardest things to do is finish your E-book and launch it and get your result. It takes a lot out of you. That’s why the success starts before you get there and it is important that you understand what it will take for you to get the result – your E-book.

I would like to hear from you! If you wrote an E-book, what would you write about?

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