How to Run your Business AND Write your Book
I love being my own boss, don’t you? It’s the best feeling, knowing that you can work your own hours, raise your family, travel and experience freedom.
Freedom is why I got into this entrepreneurial space and started on this journey. I was so trapped and silenced that I craved and wanted more. I didn’t want to live scared and in fear. I wanted a job that I enjoyed and that challenged me but also gave me hope and dreams.
I’m glad to say I have that as a Book Writing Mentor!
But one of the questions I get asked is, “Mandy, how do you balance book writing with your business?”
I certainly do not want to feel
- Overwhelmed – by having too much to do
- Tired – from overwork
- Sad – because I’m working so hard I am letting relationships slide
- Alone – relationships ending because of my book writing
I know you don’t either!
This week, I want to talk about how to have both – a business that is running effortlessly AND writing a book to grow your business.
We will look at
- Business auditing
- Schedules and automation
- Understanding the book writing process
- Deciding if it really is for you
I’m excited to talk about this so let’s dive right in!
Auditing your business is not nearly as scary as you think it is. In fact, it can be a great tool to show you where there are missing or broken links in your business.
It can help you answer the following questions:
- Where is my time going?
- Are these tasks in alignment with my vision/mission statement?
- Are you wasting time on things you don’t want/need to be doing?
I recently had a business audit and it felt great to get confirmation to questions that I had concerns about as well as seeing what was working in my business.
First, make a list of every single task you do and what it involves.
I’ll take my weekly email as an example:
- Brainstorm on what I want to talk about this week.
- Create a rough bullet point list
- Create a written outline
- Edit the outline
- Open Active Campaign
- Create a new email and copy and paste in my email content
- Add any links
- Schedule email
Now, a VA could come in and do steps 5, 6, 7 and 8 for me if I wanted to do that. But I enjoy emails and don’t feel – right now – I could save that much.
So, go through every phase of your business and see where your time is going, what you can outsource and if your tasks are aligned with your business.
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Scheduling and Automation
Recently my phone battery gave it’s last gasp and left me stranded. But scheduling and automation saved me – well my Instagram feed at least 😉 I was able to add hashtags and auto post my content to Instagram!
I cannot tell you how thrilled I was. I love my IG feed and I had spent so much time in building consistency.
Facebook has schedulers for its Pages and your own Group – another life saver! I don’t think it is wrong to schedule content – you can’t be online 24/7! And anyway, aren’t you in business to give yourself freedom?
For a long time, I felt guilty for scheduling and NOT being online all the time. I felt like I was letting my audience and clients down but all I was doing was exhausting myself and giving myself too much pressure. I had to deal with the mindset issues of neglect and freedom. It took me a few months [I still have slip ups] to come to terms with what freedom means to me.
- What can you schedule?
- When can you batch schedule?
- How can you track what is working?
- What can you automate?
Understanding the Book Writing Process
I admit that I fully did not understand the process when I began. I felt overwhelmed because there was SO MUCH information out there and people’s opinions on what happened to them.
It made me question my ability to write a book – at 25. Maybe I did lack experience? Maybe I was “too young”?
But this was my dream so I pushed through – I wrote that book and I learnt valuable lessons.
I knew what the exact process was and it was the key to me understanding what writing a book really meant.
To help others avoid the overwhelm and get pro tips, I created a checklist that outlines the entire process.
However, even after you have got your hands on it, you may have questions – it’s natural. Why don’t we get together to have a [virtual] coffee? It will be fun to get to know you and answer any questions you have!
Is this really for me – and my business?
Honestly, not every business owner will consider writing a book or finishing it. It’s not for everyone and what can come up during the process can be too much to deal with even with 1:1 support.
If writing a book is not for you, that is fine. It’s ok if all your business buddies have one and you don’t. It doesn’t make you a failure!
If you DO think that writing a book will change your life, there is one thing you need to do.
Make a decision today that you are ready to change your life and your business.
I know that you have had a lot to consider as you have read through this post and I would like to know what questions you have so please comment below.
Have a great week!